Search engines also give good rank to pages that are updated often, which is why blogs and news can do well, and to backlinks, such as articles that link back to your site. All of which is writing. Yes, writing.
Various forms of mediums are used with advertising, as well as graphics, sketches, and fonts. Public relations mean working with people and their particular goals, interests and needs in promoting their product or agenda.
Twitter certainly has come a long way in popularity since just a year and a half ago. As the Twitter community grows so does the popularity of tweetups. Hold a tweetup for entrepreneurs, marketers, healthcare professionals, left handed people or any other group in your area. Promote it online, share with tech influencers and ask patrons to help you promote as well. Not only will you get a few extra patrons into your restaurant, you’ll also be spreading the word about your establishment.
Marketing is about generating ideas. It’s about creating ways to make more, get more and sell more. It’s a creative industry, filled with creative, idea-generating people. And i LOVE creating!
One of the dangers of going global and earning in dollars but thinking in rupees is in the expenditure incurred on publicity material. In the early days our marketing office in the US would propose buying some ball pens for distribution at a trade show. They told us that it would ‘just’ cost a dollar a piece. Sitting in Hyderabad we would convert it in to rupees and exclaim, “What, Rs 40 for an ordinary ball pen! Forget it, we will send it from India where it costs only Rs 3″. Unfortunately, our ball pens were no match to the Chinese ones available there in a nice packing and qualitatively superior to ours. It was the same thing with T-shirts, stickers, leaflets and exhibition panels. Soon, better sense prevailed and we bought material in the local markets overseas.
When I joined Satyam I had never sent an email in my life nor knew anything about something called the internet. It was an alien subject to me. I was basically a mechanical Engineer.
TV advertising agencies are available in abundance. There are so many of them, that choosing the best can get a little difficult. In this case, you can take help of the internet. It will be able to show you all types of agencies that can help you. After you are done with looking for one, you can start with meeting the officials. Usually TV advertising agencies know very precisely what you need. Depending upon what you sell, you can place an order for your advertisement. There are a lot of places to do promotion of your products. Television is the best advertising media for any business.
To make the piece a bit more interesting, and if you can squeeze a few more dollars out of the budget, try going beyond 8.5″x11”. Maybe smaller is better — 7″x10″? Or push larger — go legal size and spread things out a bit more.