There’s no such thing as a free lunch – even when it comes to the online income business. You’ll need to feel passionate about what you’re selling and you’ll also need to commit to success. To ensure that my products are backed by my passion, I always select products from the market that I’ve got some knowledge on and that I’m interested in.
Lesson #1 – Make sure you ask for the business. I have just watched a beggar collect at least worth of donations in the last half hour with a sign that says – “I am saving up for a hooker, weed, wine and a steak dinner.” Not one of the people bothered to read his sign and know what they were even donating for. Not the family man with his wife and children, not the group of older people probably in their 80s, not the business man in the suit, nobody. The beggar obviously learned the power of asking, no matter what.
For the lonely freelancer who may not have agency experience, there are some guides to get your design off the ground and help your client see strong results.
By now my department was on auto pilot. I had a great team that knew exactly what needed to be done. In fact, I found they worked more efficiently when I was away on tour.
Now lets enter into the Drug Store zone, a company that doesn’t make much movement but has the potential to do much better is Rite Aid (NYSE: RAD). I don’t know if you have ever stepped into one of their stores but it pales in comparison to CVS Corp (NYSE: CVS). They have all of the components to actually make a run at CVS, Rite Aid has over 3,323 in over 27 states while CVS has over 5,471 in 37 states. The difference between Rite Aid and CVS beyond the earnings is the management team. The management at CVS understands their customer base under the direction of its CEO Tom Ryan, while Rite Aid is somewhat disconnected.
There is a particular approach that works very well to encourage people to buy from you and it’s called ’emotional advertising’. It’s used by the big advertising agencies all the time. They think about what pains and irritates the people in their market, once they’ve got that figured, they then work on proving that they have a solution to the prospect’s woes. The art of writing to engage these prospects is called copy-writing and it will pay you back ten-fold if you invest the time to understand how to write powerful copy.
First, that it was not that hard to hypnotize people without them knowing and second, there were a lot more situations where being able to hypnotize people could really work to my advantage. Making money doing this kind of stuff had already crossed my mind.
The advertising industry has been growing, and jobs are abundant. As a new graduate or someone else breaking into the industry, you have an unique opportunity to find the job best suited for you. You don’t necessarily want to flood the industry with resumes and jump at the first offer. Figure out what you want and take the right steps to get the job that will start you on that journey.