We debated all the positioning points and i explained to him why each one was not right for him. His previous enterprises were not really successful so the first one was out. As he was not technically qualified, the second and third points would be difficult to push through. The fourth one too would have been a far cry from reality. Luckily, Raju was not an egoist so he accepted my role as a Devil’s advocate with some amount of amusement.
We did a similar arrangement for a client in Dallas, where we played “Yellow Rose of Texas” as he walked in. Our hit rate with client acquisition went up after that.I am not saying it was because of corporate communications alone, but because the client felt that we were a company that would walk that extra mile for them.
First, that it was not that hard to hypnotize people without them knowing and second, there were a lot more situations where being able to hypnotize people could really work to my advantage. Making money doing this kind of stuff had already crossed my mind.
Nineteen years at some of the biggest advertising agencies on the planet, staying at some hotels that cost upwards of 00 a night seem, from the outside, like heaven.and to many of my associates, it was and still is.
Knowing that an advertising agency is generally not clued in to public relations, I decided to handle the media myself instead of incurring further expenditure in hiring a PR agency. My first effort was a disaster. I prepared a press release for our annual result without a headline. The next day each publication interpreted the results in its own way. It was rather embarrassing seeing some of the headlines early the next morning.
On a side note, keep an eye on General motors (NYSE: GM), I know that Rick Wagoner didn’t shake the earth with his speech but i feel that they are taking a step back just to make room for a leap. This is an American Icon that will regroup and rebuild, so any decent pullback will present an opportunity.
How good was the pay? Well, when you perform a commercial that is national you’re getting paid for two things. You’re getting paid for your labor (OK, it ain’t bricklaying but you get the idea. And you’re getting paid to license your performance and likeness so that they can broadcast it to the masses. So the union deal works like this. You show up and record and you get a “SESSION FEE” for your efforts. This might be around 0 for and hours work. That’s yours to keep even if they never use the recording.
Marketing is about generating ideas. It’s about creating ways to make more, get more and sell more. It’s a creative industry, filled with creative, idea-generating people. And i LOVE creating!