There are also many, many important points about copywriting for direct mail letters that designers should be aware of. Short sentences, short words, crisp and clear language, a clear call to action (very important) and copy that shows the benefits to the consumer, not tells them about the company, are all very important. If you’re freelancing, you may often find yourself asked to proofread or edit copy, and raising concerns to the client before the piece is launched will benefit them far more than having the project fail in the real world.
We love some good old fashioned groundbreaking marketing, especially when it’s for a good cause! We are constantly talking about what makes vehicle graphics suitable for big and small businesses but the non-profit world is no different! As you may know, non-profit companies heavily rely on donations for advertising. This becomes challenging to pick the right form of media to attract attention to your cause. Why not choose Mobile advertising! With such a variety of ways to use and benefit from, both car wraps and mobile billboards are great, cost effective, ways to get noticed!
However, much more powerful than that is a form of hypnosis that’s banned by the law from being used by advertising agencies, in business and on most radio and tv stations.
The next major media event was also connected with Sify. On November 28, 1999 the CEO of Satyam Infoway requested me to come to Mumbai to handle an important announcement. He would not give me the details over the phone. The next morning I went directly from the Mumbai airport to the office of DSP Merrill Lynch. There the investment bank gave a brief about the Indiaworld deal. Merrill had alerted the media about a press meet that evening without revealing the subject. I soon started getting calls from reporters wanting to know the details. I could not reveal anything to them though I felt a bit guilty not being straight forward with some of the reporters who had become good personal friends by then.
This is a sad fact and something that needs to change. To think that the normal way to live is to be out of shape, overweight, and have all kinds of diseases? It is insanity. To think that nine out of ten people are obese is a bad stat. And this is what this country is leading to.
People are buying the experience and the perception of the brand. I am sitting here writing this article in a busy Starbucks and people watching when i could be in the quiet and seclusion of my nice hotel room. The person in the seat next to me is listening to music on an iPod when they could obviously do it for free in the Square with a less expensive cup of coffee. The gentleman in the big living room type chair is reading a novel. People want the experience. Understand your customer and the value they want and the money will become less important. The big three U.S. auto manufacturers give huge rebates, and imports are still kicking their butts. It’s not about the money.
PR was something absolutely new to me. In a way I had joined Satyam under false pretences, because when Raju asked me at my interview whether I knew anyone in the media the only name I could tell him was that of a good friend who handled the advertising function for the biggest media group in AP.