Choosing the right keywords to optimize a website for is just one part of the SEO process. There are several other things that have to be done to achieve the desired goals. One way to ensure quality results are achieved is to use this a great seo checklist and the other tips found below.
Make Sure the Website Has a Clear and Concise Message
It’s important to ensure the website has a clear message. While other information can be included, make sure to have a single, primary topic. The keyword research that has been done can play a role in trying to figure out the right message for the website.
Mention the Keywords in Areas Where They Matter Most
Make sure to include the “one thing” in the title of the site, the domain name, tagline, description, page content, page titles, blog categories, and keywords. If a website is being run on WordPress, make sure to use “General Settings” to change this, or use one of the many plugins that can help with this.
Link to Internal Pages on the Website
Some content management systems do this automatically, but if there’s one that doesn’t, it’s important to make sure to link to some of the important pages on the site. By cross-linking various pages on the website, it is going to be possible to get visitors to other pages, which is going to boost SEO.
Use Keywords in the Permalink Structure
There are some websites that have “ugly” permalink structures, which use numbers to identify the various pages. It’s not a good idea to do this, as it is bad for SEO and it doesn’t look good. Instead, use a URL structure that includes the text and be sure that the keywords selected for the site are found in the URLs.
When it comes to SEO for a website, there is a right and a wrong way to do things. Be sure to keep this in mind when handling any website’s SEO. Being informed is the best way to ensure that the desired results are achieved with a website’s SEO.